I’m Brad Rosser. This is my story.


My name is Brad Rosser and I founded the Justice For All Group.

My ambition is to help people in industries prone to injustice and where we have the expertise to create a just outcome for those who find themselves in a simply awful position.

As part of this fight, I started this business that specialises in mediation. It’s for businesses or individuals who are in a serious conflict. This is one of many entities I will create to fight injustices. Others exist and more will follow.

At Justice For All, we fight side by side with people who are dealing with a problem that could easily end with an injustice. We battle with you every step of the way through some of the most difficult moments of your life.

Why mediation, then? Let me explain.

Have you found yourself in a business conflict that you feel should be able to be resolved but seems heading for disaster? A disaster that spells soul-destroying litigation and the enormous costs and stress that entails? Perhaps it has far more dire consequences. It may mean a huge loss of direction and profits, unnecessary loss of jobs or even perhaps being forced to close a division or the entire business.

If this is something you’ve experienced, you’ll know it takes the wind out of your sails. It’s frightening and confusing. It robs you of your confidence and debilitates you at a time when the next steps are critical.

People often instinctively turn to lawyers in such situations.

When litigation occurs, I found two key problems.

First, there is a clear conflict of interest. Lawyers have a lot to gain financially from a torturous round of litigation.

Second, lawyers do not necessarily have the understanding or skills to lead a mediated settlement. In our experience, it requires insider knowledge of the business world you live and breathe, along with strong strategic and analytical skills, and a touch of entrepreneurial creativity.

Lawyers are trained to fight, and they are good at it. But this seldom makes sense. And in a worst-case scenario, this can potentially jeopardise a fair outcome.

When in conflict, things can go wrong through no fault of your own. Issues simply conspire against you and it becomes claustrophobic. If lawyers or accountants are not the panaceas, what is? Mediation creates the path forward. People who should turn to mediation do not because they don’t know who to turn to, are unsure of the outcome, and fear it can be too long and expensive.

It is unjust that a conflict can lead to an expensive trial, lost profits, lost jobs, or the closure of the entire business.

But it does not need to be like that.

Mediation works.

I learnt this at the coalface when there was all to play for. I learnt a rigorous process with the right skill set can lead to a successful mediation.

It was my personal experience that ignited my passion for mediation.

Here’s what happened to me, along with some of the very specific issues that I feel need to be addressed to ensure a fair outcome for anyone caught in a dispute.

I couldn’t have been more distraught

My first experience of genuinely heart-breaking conflict started when I worked with the very successful and colourful Australian entrepreneur, Alan Bond. I was seriously emotionally indebted to him because he helped financially supplement my scholarship which enabled me to undertake postgraduate study in the US.

Not long after arriving, the business hit significant problems and was teetering on the brink of collapse. I was a young bloke with no say, but working directly for Alan and the Managing Director, I was in the heat of battle.

It was here I first saw the realities of desperate conflict and how it could go wrong. I saw lawyers salivating at the prospect of litigation. Executives were using raw emotion to solve conflicts with little or no research or analysis. Entrenched positions taken up for no particular reason. Misguided loyalties and “us vs them” thinking made it impossible to resolve the issues.

Everyone was absorbed in the complex emotion of the case and not one person could shine a flashlight through the fog and lead the way toward a solution.

It broke my heart.

I could see quite clearly that the majority of the conflicts could have been resolved in a positive and creative way with outcomes that were healthy and progressive for both sides. But none were.

And the rest is history.

The business failed. The inability to resolve at least some of the conflicts was part of the reason for the demise of a once-proud empire.

This ignited my practical epiphany: always try and mediate or negotiate yourself out of conflict.

Find a way that both parties can win. It is there. The solution may take some finesse, but it is there. And always find a way to part ways gracefully.

Several years later I was working directly for Richard Branson and learnt a trick or two about negotiation and creative thinking … and a few years beyond that, I found myself an equity player in a large start-up.

And it is going places.


A conflict with another company arises. We have very different ideas about what led to the conflict, what should happen now and in the future, and it looked like it was heading for litigation.

Each side assumed entrenched positions and began assigning blame. They were simply unable to be objective – just like I had seen in my past experience. And just like in the past, the stakes were sky-high.

If we lost, it would be a serious setback, potentially sabotaging many years of work.

I have great faith in the judiciary, believing if we got it right justice would be served. However, drawn-out litigation was a “luxury” we could not afford.

It went against my personal mantra that conflicts be settled without mediation. Further, there is always the chance of an unjust outcome that could ruin the business and many innocent people’s livelihoods and lives!

So, what did I do? I borrowed from my experiences in the start-up world, as well as from Bond, McKinsey, and Virgin, and developed an unorthodox, and very sharp mediation model.

The model needed a watertight process and the right team to implement.

I knew both instinctively and from experience, you need to take out the high emotion and build a framework to solve the dispute whilst allowing a very creative entrepreneurial input.

The team, the people available to the company, were just that mix. Bright and can-do. The variety of skills was so unique and quite exciting – a complete luxury in a start-up. It ranged from those who were first-class and trained to be highly strategic and analytical, to the very creative, entrepreneurial, and practical members with high-level negotiation skills.


Now, furious negotiations ensued which bought me the time I needed to think through potential solutions that were financially viable for both parties but also creative enough to get the buy-in of the other side and of course, our team.

There were many pieces of the jigsaw. The process must have the right combination of strategic thinking and fact-based, detailed analysis.

My focus: Build a profitable pot. Make it work for both sides.

The process must leave room for creative problem solving and the ability to implement the solution.

I also knew we needed to ensure all parties buy into the way forward and are incentivised to act on it.

All of these working parts together should and could settle the dispute.

So, the jigsaw came together to form a unique combination of an analytical and entrepreneurial process with a team that could think between them both.

The long hard nights paid off.

We followed the process and settled the conflict with an agreed new, profitable relationship. Was it a vanilla solution? No, they seldom are. It was clear why it worked: accurate strategic analytics allowed the creatives to find the solution that would secure both companies’ futures.

So, from my passion and refusal to allow the dispute even the smallest possibility of any injustice in the form of unsavoury outcomes like bankruptcy, a new methodology was born. It was a new understanding of the right process and the right mixture of skills to ensure it worked. Both are needed to create a winning outcome.

Challenging the status quo and striving for better solutions is in my DNA, never more so than when I sense a broken system or an opportunity.

I honed that skill set and system to solve many of my disputes.

We would like the opportunity to help you resolve your current dispute. It will lessen the real possibility of an unjust outcome and make you the master of your destiny.

We are fair, strong-minded, can-do people. If we can help, we will. If we can’t, we won’t try. But we will try to point you in the right direction.

Stopping injustice fuels us.

If this appeals to you and you’d like guidance, please contact us. These situations are so emotionally debilitating, and we could just save you years of stress and wasted expense. Or far worse.

Sometimes a conflict needs an injection of creativity from outside the industry.

Working together we will thwart an injustice by fighting together to ensure a fair outcome, and you can be sure we will go at it hard, fast and fairly.

– Brad Rosser

Brad Rosser —

Made To Mediate.

Brad is an entrepreneur who works with other entrepreneurs and businesses, ranging from start-ups to corporates and everything in between. He’s been fortunate enough to have worked with two of the most famous entrepreneurs in the world: Virgin’s Sir Richard Branson and Australia’s Alan Bond.

Brad’s skills come from a combination of education and experience.

He has a first-class honours degree in Accounting and Finance from the University of Western Australia, where he won the University’s highest academic honour; the Hackett Studentship. He also has an MBA with Distinction, from Cornell University. Here, Brad was awarded Marshall of the Program for demonstrating the highest level of academic and leadership ability.

Starting his career at the Bond Corporation, Brad worked alongside national icon Alan Bond in a cut-throat environment where tenacity was essential for survival. This was followed up by three years at McKinsey, the world’s most prestigious management consultancy. Here’s where Brad honed his strategic, presentation and analytical skills that have proven so useful in fighting wrongful litigation.

Brad then joined the inner sanctum at Virgin as Head of Corporate Development for the Virgin Group, where he was effectively Sir Richard Branson’s right-hand man for all new start-ups. This was a pivotal time for Virgin as it embarked on an aggressive campaign to enter new industries. Working directly with Richard, Brad oversaw the launch of Virgin Active, Virgin Direct, and Virgin Vie, amongst others. Since then Brad has gone on to work in a huge range of industries, from medical to property, finance, charity, and more.

His practical, results-focused approach and hands-on attitude have made him successful at building and growing businesses. His tenacity, fighting spirit, and willingness to challenge the status quo makes him equally successful at defending them. Brad’s bestseller, Better, Stronger, Faster is a benchmark book that acts as a mentor for the entrepreneur, addressing all of the hard issues and guiding the reader through the many pitfalls start-ups face. This book will ensure that the odds of your business surviving, and ultimately prospering, are stacked in your favour.

“Brad always got the deal done …and knows the tricks of the trade.”

Alan Bond – legendary Australian businessman

“Can-do entrepreneur provides hard-hitting advice on how to greatly improve the odds of a successful startup.”

George Foster – Wattis Professor of Management, Stanford University and Director, Executive Program for Growing Companies